We are the leading specialists in creating partnerships between sports and the enterprise technology industry

A new kind of sports advisory firm

MSE combines deep expertise and networks specifically in the technology space, deep experience creating and launching new ventures, running large scale sports tech operations with sponsorship advisory, deal sourcing and execution targeted at specific needs of the enterprise technology industry.

We build understanding of the drivers of enterprise technology companies across brand, innovation, sales and demand generation into every engagement with sports organisations.

Who we work with

  • We work with teams, leagues, event operators, fenerations and governing bodies across EMEA and APAC with key focos areas and expertise in Football, Motorsports, Cycling and Olympic Sports

  • We specialise in working with and for technology companies across the ecosystem from enterprise to consumer who want to participate in the sports business

  • We work with agencies to help them with their tech strategy, to build relationships with tech brands and solve problems for rights owners

  • We work with investors acquiring and investing in sports assets on understanding technology estate, digital transformation potential and corporate venturing

Global networks

We have built a network of world class established and emerging technology brands, ambitious and progressive teams, leagues and federations, and financial and strategic investors from corporate venture to private equity to build new technology led partnerships and create value and drive transformation