Who We Are

We have worked for some of the biggest players in world sport both as sponsors and vendors and also operators and rights holders. Our team has been involved in hundreds of millions of dollars of sales, procurement and sponsorship investment across major sports including football, cycling, baseball, motorsports, golf and the Olympic movement in EMEA, APAC and the US.

Our advisory board comprises of C-Suite executives from rights owners and large multi billion enterprise technology companies who have a deep understanding of the powerful marriage between sports and technology..

  • Matthew O'Connor

    FOUNDER

    Former Head of Sports and Entertainment at Dimension Data, Head of Media and Entertainment Innovation at NTT Disruption, member of the global Media, Sports and Entertainment Leadership at NTT Group, former CEO Edit TV.

  • Daniel Marion

    ADVISOR

    Former CIO of UEFA, managing all technology operations for 5 European Championships and former committee member of UEFA Digital Hub and Innovation Hub.